I'm loving this insightful article on the clash between corporate branding guidelines and actual user experience in UX Magazine.
When corporate marketing departments dream of brand design, they only dream as far as they need. The expensive and time consuming process of extending the brand into an interactive concept is usually pushed off until it becomes absolutely necessary.
Unfortunately, by the time some serious rethinking is required, a lot of people have gotten stuck in the mud of static branding. It’s completely natural for companies to resist straying from the handful of predefined styles that were never meant to address web forms, widgets, calendars and menuing systems.
It describes the situation in many organizations spot on and also excels by not solely blaiming the marketing department for this problem. So if your work has the slightest to do with branding and communication go read it.
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