Anyone working with on line communication should check out James Cherkoff and Johnnie Moore's Co-creation Rules. The two guys eminently sum up what building a relationship with your customers is all about.
In traditional marketing the aim has been to create a finished piece of work that people will enjoy or find useful in some way. In the modern marketplace it’s more effective to invite people to participate. In practice that means making an offer that is sufficiently enticing for the customer to want to become involved. With modern marketing, you let the customers do more of the talking.
Right, you are.
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