Goodbye To Traditional Advertising

A new report states that traditional advertising will be dead within five years!

The report takes a look at a business which is indeed in rapid change. Among other things it points to the fact that the creative role of ad agencies is sliding away and that consumers are taking over with a wealth of creative ingenuity.

"Amateurs and semi-professionals are increasingly creating low cost advertising content that threatens to bypass creative agencies, while publishers and broadcasters are broadening their own creative roles."

What is interesting about the report is that it is published by IBM... I guess it goes to show that the establishment (conservative blue chip companies) is finally coming to terms with what was said in The Cluetrain Manifesto 8 years ago ;-) 

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