If you're into design and branding on the web, you may be interested in reading my synopsis from the IT University of Copenhagen.
It's called "Design 2.0" and focuses on the trend among an increasing number of web sites to incorporate a simplistic design that typically originates from collaborative -- or so called web 2.0 -- sites.
Web 2.0 seems to have found it's own distinct minimalistic style under the credo: Less is more. Interestingly the design often contrasts the complex and thoroughly interactive functionality of most web 2.0 sites (a task that must have cost more than a few headaches for the web designers involved).
But why minimalism in an age where Flash-plug-ins are widespread and DSL-connections keep getting faster. Shouldn't we be using a lot more graphics?
Well, aside from the obvious usability benefits of simplistic design, I think web 2.0 site owners also need to communicate that their sites are different from web 1.0 where the Internet is primarily seen as just another marketing channel, sites are graphically bloated and heavily remediate print media...
Get the full story. Download the synopsis here (pdf 543 kb)
Please note that the whole thing is in Danish, though ;-)