Jellyfish.com now offers a feature called Smack of the Day. It works like this: Every day an undisclosed quantity of an item (e.g an ipod, a camera etc.) will be put up for auction. Starting out at its regular price the items keeps getting cheaper every few seconds.
Marshall Kirkpatrick at TechCrunch describes it like this:
"Users watch the price fall, torn between letting it fall lower and buying the item at the current price before the mystery quantity is sold out [...] On the first day the event was held, 10 people got Apple 2GB iPod Nanos for free. On Friday 50 SD-P1700 Portable DVD Players were sold in the Smack, some for as low at $60. Thursday’s PowerShot SD450 Digital Camera never fell below $100."
To me it sounds like a tremendous idea when it comes to the drive to site-factor that is so important for any web site. I don't have to buy anything. It's amazing to just sit and watch the psychology of buying as it unravels during the auction.
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