While U.S. television networks are about to present their fall programs next week, the buzz isn't really about the next hit sitcom, drama or reality show. The center of attention is new media: cellphones, portable music players, video games and the Internet, writes Reuters.
When broadcast networks ABC, NBC, CBS and Fox on Monday start their annual event for advertisers to book commercial space for the 2006/2007 prime time broadcast season, the prediction is that new media will steal a fair share of the advertising money.
While TV remains the dominant outlet, viewership is nonetheless falling as everything from music downloads to video games compete for people's time.
"Upfront buying still makes sense, and TV is still a very powerful medium. But it's about strategic decisions, and because there are a lot more choices, because consumers are utilizing more and different kinds of media vehicles, we can't ignore them," says Charlie Rutman, Chief Executive Officer of Havas media buyer MPG North America to the news wire.
Technorati: Advertising | Tv
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