Major American media company CBS is launching a subscription-based service that will provide mobile phone users with daily updated news and entertainment content, writes MediaWeek.
The service kicks off next week under the name CBS Alerts and will present mobile users with two offerings: CBS News To Go and Entertainment Tonight To Go.
CBS Alerts will be available through all major American wireless carriers and subscribers will receive five alerts a day, consisting of text, pictures and video clips, to their mobile phones.
Eventually users will be able to customize the types of alerts they receive, so they can get the exact news they need.
At the same time the company is working on miniature soap opera episodes for mobile phones and has already been streaming 60-second episodes of a new show called The Courier to Verizon subscribers.
Is there a market for this? you might ask. Well, CBS shares rose $0.22 in recent trading, reports techie site Red Herring.
Moreover CBS is competing with quite a few other big players in the field. Both Fox and NBC offer content for cell phones.
Technorati: Mobile Phones|Content
Freedom of speech is not to be used irresponsibly like that! Freedom of the press is not a free pass to be an imbecile. Jyllands-Posten should be sorry!