Most newspapers are still not doing all they can to make a shift into the digital era. The fact is that a lot of traditional papers and magazines still treat their online editions as somewhat of a stepchild.
Meanwhile a generation of technology savvy teenagers are coming of age while loving the web, short messaging on their cellular phones, writing and reading blogs etc.
Hypergene MediaBlog has an interesting perspective on the news organizations' lack of innovation when it comes to digital news:
"(...) the greater threat to the longevity of established news media might not be a future that’s already arrived; it might be their inability to do anything about it. Bureaucratic inertia, hierarchical organizational structure and a legacy mentality have paralyzed many news organizations from developing a meaningful strategy in this dynamic information age."
As obvious as this notion may seem I think it is important to remember when traditional news organizations try to develop a strategy for the future. It is simply not enough to launch a blog or some other gadget. The organization (from top to bottom) has to really believe in it.
Technorati: Newspapers |Media|Journalism
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